Luck Is Preparation Meeting Opportunity
We don’t believe in luck, fate or magic — only cause & effect.
The traditional method of education is broken, so we came up with our own.
We do education differently
Linear education (old)
Non-linear education (new)
PMU Launch uses a non-linear education system that resembles the symbiotic process of nature. We provide an environment, building blocks, mental reprogramming, real world application and feedback so you can optimize for and achieve your life goals.
How our method works
Our goal is to provide students with an environment and building blocks — then we let emergence & free thoughts to happen.
Environment
A student’s ability to grow is heavily influenced by their environment. We understand this so we provide the ultimate learning environment with an online community, accountability, live Q&A’s and mentorship.
Mental Reprogramming
Real-world goals
Our students get rewards, but only applied rewards, degrees & certificates received for “completion” isn’t the same as applied rewards that are aimed for, optimize and achieved in the real-world goal.
Real-world application
In theory, theory and practice are the same. In practice, they are not. We cover the theory, then instantly apply it in the real world to see what happens. This creates “thinker doers”. The only way to successfully achieve anything is with applied actions.
Real-world feedback
Learning requires feedback so students can measure progress and iterate actions to improve. Our students get feedback from the market, not quizzes, tests or assignments.
We teach the full stack
Most courses teach a specific skill like organic DMs or posting content online, this creates clueless entrepreneurs who don’t understand the whole.
To succeed in business you need to learn the business as a whole & we lay it out into 6 weeks of material.
Knowledge Library
- Top 100 Book lists – stacking skills
- Motivational / Inspirational videos
- Live Q/A Recordings
Week 1. Building Your Foundation
Building your business foundation are fundamental beliefs, rules, or values that represent what is desirable and positive for the business and the people within it. Business principles together form a philosophy.
We think differently about business, we see it as analytical, quantitative, scientific and more “engineering” than “charismatic”. We have a bias towards value and results, not social popularity.
We teach our students our idiosyncratic business philosophy and allow them to adopt it as their own or edit it so that it’s more personally aligned to their own beliefs and philosophy.
PMU Launch’s business philosophy is built on 12 principles:
Who you serve inside you the beauty industry
Find an area you’re interested in, focus on it and understand it better than anybody else.
Solve a problem
Identify a painful widespread problem your niche has and solve it with your product.
Clientele obsession
Do what’s best for your customer, because that is what’s best for you, you just don’t know it.
High standards
Great just isn’t good enough. Set excruciatingly high standards & demand them from everyone.
Relentless grit
Some people work harder, some smarter, some longer. We do all three at once.
Laser focus
Keep the main thing the main thing and ruthlessly eliminate distraction.
Go all in
Be all in or get all out. There’s no halfway, no plan b. Thinking small is self-fulfilling prophecy.
Value > fame
Business is a game of solving problems, adding value and getting paid. Fame is not business.
Think scientifically
Use data, test and iterate everything to improve.
Systemize and measure everything
Think in systems: Inputs, processes, outputs and feedback. Measure & optimize everything.
Profit > Revenue
Profits are more important than Revenue. Seek to grow cash flows & profits, not revenue.
It’s all about the long-term
Make short-term sacrifices for long-term success. Business is a marathon, not a sprint!
Week 2: New paradigm & world view
We start our work here by flushing out delusions, rebuilding identities and making people more conscious of reality.
Taking ownership
Understanding that your life situation is nobody’s doing but your own. You create it.
Self awareness
Becoming aware of who you are, psychology, self image, biases, interests, behavior patterns.
Changing your identity
Taking a baseline of your current identity, designing a new one and growing into it.
Rebuilding belief systems
Taking an audit of everything you believe to be true and rebuilding it from the ground up.
Feedback loop intervention
Understanding the exponential function of consciousness. Hacking it up, catching it down.
Laser-like focus
How to shut out the noise and concentrate intensely for extended periods of time at will.
Self-discipline & impulse control
How to control your impulses, stick to plans, see things through and never waver on goals.
Machine-like consistency
Developing extreme grit so that you can work 12-hour days, 6-day weeks, for years on end
Week 3. The Art of Client Conversion
Client conversion is the single most important skill set to learn, if you can successfully understand how to communicate your message & offer properly you will never go broke again because you can sell.
We start by understanding the processes & the basics of sales so you can communicate more efficiently & effectively to convert at higher levels.
Message Scripts
Use our proven battle tested scripts to get a stranger to a phone call.
Examples of how to convert vs not to convert
We give you real world examples of what to do & what not to do with our scripts for ultimate success.
How to turn leads into clients
There is a science to converting strangers into a phone call. We teach it.
The Follow Up Sequences
Learn the most efficient way to check in with potential clients with value.
How to Convert more with the 3 Cs
Ethically convert more by understanding the 3 Cs that makes people trust, like, & believe you.
Sales Call scripts for consults
We share with you the phone call script & an overview of how to use it.
Handling Objections & closing the deal with a single call
Sales are easy when you can close the deal with a single call. We can show you how.
Week 4. Setting Up Your War Machine
Systems and automation
How to create and optimize efficient systems, leverage technology and machine automation.
Setting up your domain and website
Instructions that show you how to set up your domain and website quickly and for free.
Websites and funnels
Creating websites, landing pages and funnels, by yourself. Be better than experts & get it free!
Opening up your LLC / DBA & Accepting credit cards
Incorporating your company & connect it to a credit card processor.
SEO Learned
Get your business to rank on Google without having to pay a marketer, learn the steps.
Instagram Organic Clients
Learn how to use your social media to book clients.
Providing Financing
Learn how to help clients work with you by providing financing.
Week 5. Unleashing Facebook Ads
When you unleash Facebook Ads you will know exactly how much is invested & how many inquiries you get to then how many clients you get. This is true numbers because everything has a tangible outcome with online marketing. Learn the game & get booked out for real with predictability.
Getting Attention & Generating interest
There’s a process to get someone to stop scrolling & read what you got to share.
How to get leads with a stimulus
The right stimulus gives potential clientele a feeling that they need your service, learn the right stimulus.
Writing Copywriting That Sells
Copywriting is words that sell, understand how to use your words to make clicks into leads.
Creating Facebook ads
Instructions, templates, tools and software to create world class Fb ads that truly dominate.
How to Facebook Ads
The ins & outs to scale your ads to $100 a day with ROI to generating interest, leads, appointments and hot prospects ready to buy.
PPC advertising and CRO
Facebook ads, testing, scaling, split tests, conversion rate optimization, domination!
Overcoming Facebook Bans
There are rules to keep your account clean & ready to operate.
Week 6. Setting up Systems
Business processes are sets of actions or steps taken in order to achieve a particular result.
Every business discipline has multiple business processes that sit on top.
Think of them as step-by-step instructions, like a recipe for baking a cake, except for anything!
Operations
How to manage your entire business like a machine. Systemize and optimize for optimal efficiency.
Scaling
How to scale from 3 customers to $1m /year at breakneck speed with systems/automation.
Systems and automation
How to create and optimize efficient systems, leverage technology and machine automation.
Management and hiring
How to hire contractors and employees, management, culture, performance tracking.
Accounting, cash flow and finance
Instructions, tools, software and systems to do your books, maximize profits, know your KPI’s.
Strategy
How to dominate your market with asymmetric warfare strategy & tactics unseen in business.